Floor Wesseling received his Bachelor of Arts at its Gerrit Rietveld Academy. It was there that he found his interest in graphic design, painting, silk-screen printing and became a silk-screen assistant. Immediately after graduating Floor has been working as an independent graphic designer within the areas of advertising, cultural promotion, political events and the arts. Floor worked in particular for promotional assignments, creating conceptual design solutions for events and making identities for small and larger corporations. Next to his design practice Floor often initiated independent projects and exhibits work internationally.
Floor initiated the ongoing project Blood in Blood out back in 2004 where he explores the realm of heraldry and expresses his fascination for identities using this graphic methodology. www.bloodinbloodout.nl